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THE NEW YORK TIMES

CASE STUDY

MEDIA

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BLOOMSBURY

Having outgrown their current office, The New York Times relocated expanded their workplace, occupying 8 Bloomsbury, London. The design is a purposeful move away from a corporate style workplace, introducing softer domestic finishes to provide a home from home workplace.

AT A GLANCE

The blue iron balustrades of neighbouring 1950’s flats, inspired design features.

BLOOMSBURY

4,500 SQ.FT

7 WEEKS

£380K

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TEAM SPOTLIGHT

ROGER WHITE

ROGER WHITE

Site Manager

JOE LUXFORD

JOE LUXFORD

Construction Director

HOW WE DID IT...

The client brief was to move away from a corporate style workplace. With New York loft feel, crittall effect partitioning and simple meeting room numbers emulate symbolic brand of The New York Times, whilst oak timber joinery, tree trunk stools and planting softens and domesticates their workplace to create a workplace home from home. It was important to GTA’s design team to respond to the building and its views out. Inspired by blue iron balustrades of neighbouring 1950’s flats, iron base poser tables sprayed to a matching blue feature against the full height windows. The American style kitchen with grey and navy wood grain doors, marble effect stone worktop, raw steel fittings and prismatic glass lights serves a flexible break out and town hall space. The bespoke grid planters create subtle division between the open plan desking, meeting rooms and the ‘courtyard’ collaboration area. Real plants were carefully specified to suit this office environment and to enhancing staff wellbeing.
Real planting was of upmost importance to feature wall.

Real planting was of upmost importance to feature wall.

Graphics emulate the iconic New York Times typeface.

Graphics emulate the iconic New York Times typeface.

Real plants were carefully specified to suit this office environment and to enhancing staff wellbeing.

Real plants were carefully specified to suit this office environment and to enhancing staff wellbeing.

THE DETAIL

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